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Sunkist is using everything from break dancing grannies to basketball phenom “Baby Jordan” to show that it is “12 ounces of awesome.”
The new brand repositioning, which targets trend savvy teens and young adults, broke this week. The Dr Pepper Snapple Group learned seen how powerful YouTube, Facebook and MySpace can be when it leveraged Tay Zonday for “Chocolate Rain” to promote its Cherry Chocolate Diet Dr Pepper and Judson Laipply for Orange Crush.
This time around it created four
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