Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
CHICAGO The Chicago Sun-Times, likely to be placed on the auction block soon, has launched a promotional campaign centered around research showing it is the best-read daily inside the city limits.
The campaign targets advertisers with the claim that it is actually the leading paper in the city of Chicago. The tagline: “Did you know?” Scarborough Research has reported an average of 1.1 million readers weekly for the tabloid.
Parent Sun-Times Media Group (STMG) also is using the campaign to note that its Sun-Times News Group, which consists of eight daily and 63 weekly newspapers in the Chicago market, reaches “52% more readers than its largest competitor.”
“Advertisers need to know where they can reach the most people, and that’s the Sun-Times News Group.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in