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More than any other age group, consumers 18-34 believe there is a direct link between human activities and global warming, according to research conducted by EnviroMedia Social Marketing. Because of this belief, this group of an estimated 76 million people will most likely drive green trends moving forward.
Americans who believe in this connection are nearly twice as likely to buy green, despite the economy, than those who feel it is happening naturally. Sixty-four percent of the 18-34 crowd feel humans have caused global warming.
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