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More marketers are using social media and emerging communications channels but many remain wary of the return they’ll get from those investments, according to a new survey from Forrester Research.
Forrester’s annual report on interactive marketing channels, based on a survey of 33 marketers, found strong and growing interest in relatively all new channels such as social media, online video and user-generated content. Tactics involving social networks, podcasts and user-generated content all showed 100% increases in marketer use compared to a similar survey conducted by Forrester last year.
Yet,
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