Study: Digital OOH Video Reaching Masses

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If there was any doubt that digital out-of-home video is becoming ubiquitous in any public space that has room for a screen, just check out these statistics based on a new study released Wednesday (Aug. 5) from Arbitron. About 155 million (or 67 percent of persons 18 or older) have seen a digital video display in the past month at one or more of 17 types of public venues. Of that that total, 76 percent recalled seeing digital video at multiple venues.

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