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The ad market may have hit bottom, but it has also changed. As agencies begin to spend, they are shifting dollars from traditional to digital media and advanced advertising, according to STRATA’s quarterly survey of 40 agencies of various sizes.
“While many people have cut back their approach this year, many are looking at other ways of advertising such as video on demand,” said John Shelton, CEO and president of STRATA, a company that provides buying and selling software to agencies.
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