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A report released this week by Consumer Reports has some unappetizing news for national food and beverage brands: In taste tests pitting 21 big-name brands against store brands in a range of categories, the former beat the latter just seven times. The store brands beat the national brands three times, and the other 11 matchups resulted in ties.
Using “trained testers” as tasters, Consumer Reports found Hellmann’s mayonnaise, Oscar Mayer packaged slices of turkey breast, Sargento mozzarella cheese, Birds Eye frozen peas, Land O’Lakes unsalted butter, Ore-Ida frozen french fries and Bumble Bee canned chunk light tuna besting the store-brand competition.
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