Berlin Cameron United is back in the spirits business.
A month after splitting with Hennessy—leaving dry an agency known for liquor advertising—Berlin Cameron has won Stolichnaya's global creative account. The assignment includes both traditional and digital ads. Account revenue is estimated at $2 million and media spending runs about $15-20 million a year.
The other contenders for the business were McCann Erickson, Taxi and Ammirati. The incumbent, Ogilvy & Mather, did not defend. Stoli is owned by SPI Group and distributed in the U.S. by William Grant & Sons. Other SPI brands include Beaufond cognac, Mia Bella liqueurs and Rigas sparkling wine.
Other alcoholic accounts that Berlin Cameron has handled in the past include Belvedere vodka, Glenlivet Scotch whisky, Heineken, and Heineken Premium Light. The shop's deep experience in the category stands out in the credentials presentation it makes to prospective clients. "We have a slide in our creds that says, 'Berlin Cameron drinks a lot,'" quipped Ewen Cameron, the agency's CEO.
Cameron described Stoli as an "original premium brand" with "genuine heritage and authenticity." Lisa Pfenning, William Grant’s category director on the brand, in turn, said Cameron and his colleagues "proved their ability to continue to drive premiumness and cultural relevance among our core 21- to 34-year-old target." The new shop's first work is expected by the end of the year.