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State Farm evolves its “Intersections” campaign with the debut of a 90-second ad tonight during the American Idol finale on Fox.
The commercial, which is set to the Jackson 5 song “I’ll Be There,” features emotional scenes of people looking out for one another. It’s tagged with the brand’s long-running “Like a good neighbor, State Farm is there” line. This is the fifth season State Farm has advertised on Idol.
Ad agency DDB in Chicago created vignettes including a mom holding a baby, a candlelight vigil and a couple in the aftermath of a storm.
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