Startup Raises $1 Mil. for Digital Shopper Marketing | Adweek Startup Raises $1 Mil. for Digital Shopper Marketing | Adweek
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Startup Raises $1 Mil. for Digital Shopper Marketing

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DiJiPOP, maker of on-demand shopper marketing technology, has raised an additional $1 million in funding. This brings the firm's total to $2 million.

DiJiPOP's goal is to automate the digital shopper marketing process and allow retailers to run both paid and non-paid marketing programs on their e-commerce sites, according to Techcrunch.com.

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