Catch New York Counts Michelle Obama as One of Its Clients | Adweek Catch New York Counts Michelle Obama as One of Its Clients | Adweek
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This Startup Agency Counts Michelle Obama Among Its Clients

Catch New York rapidly grows from 6 employees to 35

Photo: Sasha Maslov


Specs
Who (L. to r.) Joe Perello, co-founder and managing partner; Doug Spitzer, partner and CCO; Arie Kovant, co-founder and managing partner
What Full-service agency
Where New York office

While most of the ad world relaxed during the holidays, Catch New York executives kept tabs on their lightning-quick office renovation—after all, growing a startup doesn’t pause for yuletide revelry. The three-year-old agency had to get outfitted for its data science practice (launched in February), a major part of its plan to grow revenue to $10 million this year. The shop has gone from six to 35 employees in a matter of months, boosting Web, mobile and video marketing for clients including Loews hotels, Hewlett-Packard and first lady Michelle Obama. If the data initiative goes as planned, the end of 2014 could mean moving to new digs altogether—and perhaps a bit more time to cheer with some eggnog.

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