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Starcom MediaVest Group laid off 80 employees today. The Publicis Groupe agency said the layoffs were simply part of a larger, routine restructuring plan and not as a result of some recent, high-profile business losses.
"We routinely evaluate all aspects of our business to map to our clients' needs and the future. As a result, we are making talent calibrations across our U.S. operations," the organization told Adweek in a statement.
The cuts will be made across the company and will not focus on any one department or client team.
MediaVest took a big hit earlier in the month when it was revealed that the company lost Walmart, one of its largest North America accounts.
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