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Starbucks today (Tuesday) kicked off a new campaign for its Frappuccino brand, touting “however-you-want-it” blended iced drinks.
Dubbed “Express Your Love!,” the campaign comes as Starbucks tries to grow sales of its priciest drinks, such as the Frappuccino. (The coffee chain recently announced Frappuccino-inspired products, including ice creams and the Vanilla Frappuccino Light drink.)
TV and print ads, via BBDO, New York, highlight the Frappuccino brand’s customizable ingredients in a photo-and-word collage. One 15-second TV spot shows the making of a Strawberries & Crème Frappuccino.
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