St. Vincent Hospital and Health Care Center in Indianapolis is reviewing its estimated $3-5 million account and is talking to agencies both in and outside its market.
Pearson, Crahan, Fletcher, England in Indianapolis is the incumbent on the account and has been asked to participate in the review, according to a St. Vincent representative.
Other agencies that were asked for credentials, according to the hospital, include healthcare specialty shops Sturm Rosenberg King in Chicago and BVK/McDonald in Milwaukee, although both have withdrawn from consideration. Also invited were Doe-Anderson Advertising in Louisville, Ky., and Indianapolis agencies Ashley & Associates, Bates USA Midwest, Caldwell VanRiper, Communico, CRE MARCOM, EvansGroup, Majestic Group, Miller Brooks, Montgomery Zukerman Davis and Young & Laramore.
The account includes both creative development and media planning and placement for all St. Vincent marketing activities. These include advertising and direct and event marketing, according to the hospital representative.
A short list of contenders will be determined within the next week, with a decision expected by mid-July.
The St. Vincent network in Indianapolis--which encompasses six hospitals--is part of the St. Louis-based Daughters of Charity National Health System, the U.S. branch of the Catholic religious order. It tallied total revenues of $5.7 billion in 1997.
--with Trevor Jensen