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United Industries Corp. has assigned ad duties for its Spectrum line of pesticides and lawn care brands to Rodgers Townsend following a review.
The company spends about $10 million a year on the Spectrum brands. The account was last at D’Arcy Masius Benton & Bowles in St. Louis, which won it in November 1995 and lost it after completing creative work for this year.
Waylon Ad in St. Louis was the other finalist in this latest review.
Tom Townsend, a partner at the winning St.
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