Sprint Finally Says Yes, Deutsch L.A. Is Our New Lead Agency

Telco spends $450 million annually on broadcast ads

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As expected, Deutsch L.A. has taken the lead on national television advertising for Sprint, which spends $450 million in broadcast media annually.

The news from the nation's No. 3 telecommunications company is somewhat anticlimatic as the Interpublic Group shop had already started producing ads for the brand. Still, the massive account is a huge windfall for Deutsch, coming on the heels of adding Pizza Hut during the summer. Revenue on the Sprint business is estimated at $30 million.

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