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Geoff Cottrill, Converse’s CMO, remembers an uncomfortable dilemma he faced in a former job at Coca-Cola where he managed global marketing relations with Warner Brothers.
Cottrill was set to fly to Europe to present a marketing plan to the creative force behind an upcoming studio blockbuster. Only one problem: The meeting turned out to be the same day Cottrill’s daughter was to begin kindergarten. Warner Brothers execs, upset by his request to move the meeting back a day, reluctantly agreed, and after Cottrill picked his daughter up from school, he boarded an overnight flight to Edinburgh.
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