Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Southern Comfort has tapped Break Media to produce Social Sportz Net, an eight-episode Web series aimed at associating the brand with holiday parties typically hosted and attended by young men.
The show offers tips on party planning through the lens of a Sportscenter-like faux-newscast. The first two episodes of Social Sportz Net, one of which dealt with birthday bashes, kicked off last month on a Southern Comfort-branded channel on Break.com. Upcoming episodes of the show — which are scheduled to run through February — will focus on crucial “guy holidays” such as Thanksgiving Eve, New Years Eve and the Super Bowl.
Social
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in