Souring on Sweeteners

Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.

When asked how they’re adjusting their diets in an effort to lose weight, people often say they’re cutting back on sugar. But that doesn’t mean they think well of the non-sugar sweeteners in much dietetic food and drink. In a Harris Poll fielded in May, just about one-fifth of those surveyed said they view artificial sweeteners as either “extremely safe” (3 percent) or “very safe” (17 percent).

Of course, avoiding artificial sweeteners isn’t easy, given the number of products containing them.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in