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NEW YORK The International Advertising Festival has named Sony PlayStation its Advertiser of the Year, and the Art Directors Club has deemed Apple and TBWA\Chiat\Day recipients of its Vision Award.
Ken Kutaragi, president and CEO of Sony Computer Entertainment, will receive the IAF award, which honors Sony PlayStation advertising. A PlayStation 2 ad, “Mountain,” by TBWA in London, won the Cannes Film Grand Prix last year, and a PlayStation print ad, “Rebirth,” picked up the Grand Prix in press in 2003.
Sony
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