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NEW YORK Sonic is taking its long-running Pete and T.J. commercial duo in a new direction, running a series of spots that mimic MTV drama The Hills.
Sonic crafted 14 spots showing the characters in their customary positions in a car at a Sonic. In the first ad, which aired last night, T.J. explains (over a banana pudding shake) that he’s met the girl of his dreams. The commercials end with a “to be continued.” In subsequent spots, Pete and T.J.
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