Transparency and corporate responsibility are more important than ever to consumers as they struggle with purchasing decisions in a tough economy. So says a new survey by Landor Associates, Penn Schoen Berland and Burson-Marsteller.
The survey measured consumer perceptions of corporate social responsibility practices and ranked companies that are the most responsible. It found that despite the recession, 75 percent of consumers believe social responsibility is important, and 55 percent of consumers said they would choose a product that supports a particular cause against similar products that don’t.
“[Corporate
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