Social Media Boosts E-Mail Marketing

In 2009, e-mail marketers started to get social, but 2010 will be the year social media makes e-mail marketing more powerful, according to eMarketer.

Social media is a partner, not a threat, to e-mail marketing because it provides new avenues for sharing and engaging customers and prospects.



Even though people are spending more time using social media, they are not abandoning e-mail. The two channels can help each other, offering the opportunity for marketers to create deeper connections.