Smithfield Foods Hires New Creative Shop

Shift covers Smithfield, Gwaltney brands

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Doner is getting into the pork business.

The Southfield, Mich.-based agency has landed creative responsibilities on Smithfield Foods' namesake brand as well as the company’s Gwaltney line of bacon, hot dogs, lunchmeat, sausage and ribs.

Doner succeeds Lawler Ballard Van Durand in Atlanta on the account, which will be led by evp and brand leader Cindy Kenety, who also manages the agency’s Bush’s Best and Perkins accounts.

The assignment came after a review in which The Richards Group in Dallas and Merkley + Partners in New York were the other finalists, according to sources.

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