Slicing and Dicing Those Fun Clio Awards Call-for-Entries Ads

Leo Burnett creatives talk about their chops

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

The Clio Awards recognize advertising that's a cut above. But for its call-for-entries ads this year, the famed creative awards show went with more of a sideways slice.

Four ads from Leo Burnett—scroll down to see all four in full, as well as some sections in detail—show amusingly fictitious factoids about creative people presented in percentage terms. For example, one ad claims to explain "What creatives do when they win a Clio." Answers include "17% try to hit on that producer from that other agency" and "19% lose Clio in back of taxi."

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in