Skittles "Pinata" | Adweek Skittles "Pinata" | Adweek
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Skittles "Pinata"

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This Chocolate Skittles spot from TBWA\Chiat\Day plays a bit like a cross between Monty Python and The Elephant Man. The pinata guy vaguely resembles John Cleese (he's even got an English accent), while his overall appearance, bearing and hilariously tortured parting shot ("I have to buy my Skittles downstairs, like everybody. I'm just like everyone else!") reminds me of John Hurt's Oscar-nominated turn in the aforementioned David Lynch movie. AdFreak.com notes that this commercial was likely among the last work helmed by Gerry Graf at TBWA\C\D. One can only speculate if he was trying to communicate a certain "beaten-up" feeling before his defection to Saatchi & Saatchi as CCO. At any rate, the ad's exceedingly well shot, expertly acted and serves as a textbook example of "zaniness" played to perfection.--David Gianatasio