Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Starburst has signed on as the title sponsor of a summer music promotion created by Six Flags Entertainment and Billboard.com.
The promo includes online support, live concerts and a national sweepstakes. Starburst is sponsoring Six Flags’ summer concert series, featuring artists like Jordin Sparks, Pitbull and Iyaz, among others. The series includes 56 concerts at eight Six Flags parks nationwide. As part of the deal, the candy brand’s logo will appear across the parks and its products will be sold at Six Flags retail shops.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in