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NEW YORK Ford has tapped the veteran rock band Sister Hazel to promote its Sync technology.
The rockers will serve as the face of the Sync My Ride Web site. Fans, or Hazelnuts as they are known, can visit Syncmyride.com and, for a fee, enjoy an exclusive download from the band beginning July 15.
The download is an acoustic version of the title track from its upcoming album entitled “Release,” set for an Aug. 18 launch.
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