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Leo Burnett and Seed Strategy won Silk Soymilk in the U.S. following a review. The brand, marketed by Dean Foods’ WhiteWave Foods, had most recently been at Berlin Cameron United in New York.
Last year Silk spent slightly more than $30 million in domestic measured media (not including online), per Nielsen Monitor-Plus.
The Silk campaign from Burnett and Seed is expected to debut this quarter.
“The combined team of Leo Burnett and Seed Strategy is a smart and passionate one,” said Silk vp Craig Shiesley in a statement.
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