SF Interactive Forms CRM Group

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

NEW YORK SF Interactive has formed a new business unit dedicated to data analytics and customer knowledge.

Called SF Insights, the new division will offer qualitative planning services, quantitative tools in data analysis, mining and modeling, and relationship marketing strategy and business process consultation. Its goal: to help companies transform marketplace data into actionable customer knowledge and allow them to effectively target prospects at every stage of the purchase continuum, the San Francisco-based interactive agency said.

The



AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in