NEW YORK Two former creative chiefs at big agencies, Tod Seisser and Steve Landsberg, have joined forces to launch Grok, a creative partnership in New York.
The shop is working on projects for two clients that it did not disclose.
Seisser, former chief creative officer at Saatchi & Saatchi in New York, and Landsberg, former co-executive creative director at DDB here, are marketing themselves as experienced talent without the overhead or layers sometimes associated with big agencies. "The business plan is to be project-based and work with clients intensively on their business, solve their problem and move on," said Landsberg, 50. "If that turns into a retainer relationship, great."
Seisser added that the sour economy "can help us." How? By spurring client executives to take a hard look at the efficacy and efficiency of their shops, according to Seisser, 51.
Grok, whose name comes from a word in a science fiction novel that means to understand something intuitively, also offers media, strategic planning and digital services via a network of outside shops. If a client needs media or digital help, for example, Grok will outsource to independents such as KSL Media or Creative Feed.
The model is similar to many classic startups, including jimbobkrause in Dallas, the partnership of Jim Ferguson, Bob Shallcross and Jim and Candace Krause that launched last month.