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SAN FRANCISCO One of the largest out-of-home digital media providers, independent SeeSaw Networks, today said it would add measurable text-messaging capability to its 10,000 nationwide locations.
“The network is ubiquitous with screens, delivering 22 million impressions,” said Monte Zweben, chairman of the San Francisco-based company. “This capability makes the entire out-of-home network interactive and measurable on a cost-per-action basis.”
Zweben said that by adding a text-messaging “call to action,” the network’s displays at airports, gas stations, restaurants and health clubs would be able to better measure the impact of out-of-home advertising and customize work for coupons, promotions and localized campaigns.
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