Screenvision, Malco Cut Ad Deal

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Screenvision announced Wednesday (Oct. 7) it had signed a new long-term deal to sell on-screen advertising for Malco Theatres, which has partnered with Screenvision for the past seven years.

As part of the agreement, Screenvision also has the rights to sell in-lobby screens and promotions across Malco’s 31 theatres in Arkansas, Kentucky, Missouri, Mississippi and Tennessee.

Screenvision’s ad network reaches 15,366 screens. Its digital screen network covers more than 7,700 screens.

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