Scion Heats Up With Limited Edition xD | Adweek Scion Heats Up With Limited Edition xD | Adweek
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Scion Heats Up With Limited Edition xD

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Scion will produce only 2,000 units of the xD RS 1.0. But the automaker is not thinking small when it comes to marketing the limited edition car, with a new campaign launching today and costumed street teams hitting major U.S. cities to distribute handouts.

As part of the campaign called "Hot lava"