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Schematic, the interactive unit of WPP, launched Thursday (Aug. 20) a new interactive out-of-home division called Schematic Touch. The division will focus on combining experiential marketing with out-of-home advertising.
To lead the new division, Schematic Touch has brought on board Eric Mauriello and Josiah Hobson as senior vice president and creative director. Both come to Schematic Tough from interactive agency Operand, where they developed interactive campaigns for brands such as Levi’s, Cisco, Mercedes-Benz and Ralph Lauren; and cultural institutions such as New York Historical Society and the Smithsonian.
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