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Havas Media has tapped a global marketing executive from a rival shop to devise and manage a growth strategy for its businesses in the North American market.
Sasha Savic has joined the company as chief commercial officer, Havas Media North America, a new role. Based in New York, Savic will report to Maria Luisa Francoli, Havas Media’s N.A. CEO.
Savic is tasked with devising ways to build revenue at several entities under the Havas Media umbrella, including MPG, Havas Digital and Havas Sports & Entertainment.
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