Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
Jumping behind the wheel in Argentina can sometimes be a dangerous experience. Because the country is striped with narrow two-lane roads, cars often pull into oncoming traffic hoping to overtake slower-moving trucks. This risky maneuver contributes to a shocking statistic: In Argentina, traffic accidents kill one person every hour.
Faced with this alarming reality, Samsung and its agency Leo Burnett Argentina set out on a bold mission to curtail the number of traffic-related deaths caused on those dangerous roads.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in