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Samsung Telecommunications America has appointed R/GA as its new lead digital agency, sources said. The business moved from Publicis Groupe's Razorfish, which won the account last November.
Samsung, which manufactures Galaxy phones and tablets, spent $27.9 million on digital marketing last year, according to Kantar Media.
R/GA declined comment, as did Samsung reps.
R/GA has extensive category experience: The agency has worked for Nokia since 2004, with that account now handled out of its London office.
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