Samsung Electronics Calls Global Ad Review

Process will take up to three months

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Samsung Electronics has begun a global review of its creative, digital and media business, sources said.

The South Korean company spent a whopping $14 billion worldwide on advertising and marketing in 2013, three times more than it invested in 2012, according to a Cellular News report. That figure, however, goes well beyond media spending and may include, for example, the cost of marketing deals with telecommunications companies. In the U.S. alone, the brand's media spending approached $615 million last year, up from about $595 million in 2012 and $265 million in 2011, according to Kantar Media.

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