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Robert Senior doesn’t like to dwell on the past, yet many of the challenges he’ll face as Saatchi & Saatchi’s next global CEO date back several years.
The churn in the New York office’s top ranks, for example, began in 2010 and continued this year. Likewise, the shop’s shortcomings in big pitches has recurred since 2009. Inconsistency in the agency’s reel is another chronic problem, though certainly that’s common among most global shops.
In his first interview since Publicis Groupe named him to succeed Kevin Roberts starting Jan.
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