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LOS ANGELES Publicis Groupe’s Saatchi & Saatchi is representing, for the first time, the nation’s second best-selling car and truck manufacturer.
Last week’s year-end figures confirmed that Toyota Motor Sales had predictably moved ahead of Ford Motor Co. in 2007 with 2.291 million unit sales, compared to Ford’s 2.087 million, per Car Concepts, Thousand Oaks, Calif. General Motors still eclipses both, with the nation’s No. 1 brand, Chevrolet, alone topping 2.250 million units.
Kurt Ritter, the ex-GM executive who came to Saatchi & Saatchi’s Torrance, Calif.,
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