Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
Embattled Olympic swimmer Ryan Lochte is continuing his apology tour by appearing in a truly weird and perhaps intentionally bad ad for Pine Bros. Softish Throat Drops.
Unlike counterpart Michael Phelps, perhaps the greatest Olympian of all time, Lochte gained notoriety at the 2016 Summer Olympics for all the wrong reasons—by falsely claiming to be the victim, along with fellow swimmers, of a gunpoint robbery at a Rio gas station.
The campaign ties the "forgiving" nature of the drops on sore throats to a plea to forgive Lochte for his transgressions.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in