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Reach Media Group is about to add a taxi video network to its growing place-based video portfolio. Through a partnership announced Tuesday (Sept. 28) with Taxi Magic, an Alexandria, Va.-based electronic taxi booking service, RMG will provide local video content and advertising for Taxi Magic’s new onboard payment and entertainment monitors, set to launch in fourth quarter.
Taxi Magic currently operates a popular taxi booking iPhone application in 31 top cities. In the coming weeks, the company will be rolling out the first 5,000 “passenger information monitors” in Los Angeles, Washington, D.C.,
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