RMG Networks announced Monday (March 15) the addition of Pharmacy TV to its growing portfolio of video ad networks. Terms of the acquisition were not disclosed.
RMG plans to accelerate the deployment of Pharmacy TV—which is currently installed in an undisclosed number of ShopRite grocery locations in the Northeast—to most of the 200 locations by the end of third quarter.
Keith Bough, the former chief operating officer for Pharmacy TV, will remain with RMG in a managerial role. In addition, Rick Granato has joined RMG as vp of general manager of Pharmacy TV. He was formerly CEO of Exam Room Interactive.
Pharmacy TV's 32-inch screens air an eight-minute loop of health and fitness information from Rodale's Prevention, Men's Health and Women's Health, interspersed with advertising.
"RMG is focused on informing and entertaining consumers when they are on-the-go.
Pharmacies are a great location to engage consumers who are receptive to health and wellness messages in an environment that is distraction free," said Garry McGuire, CEO of RMG Networks, which operates additional place-based networks in fitness clubs, downtown cafés and airlines.