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Nonprofit children’s literacy program Reading Is Fundamental has tapped the New York office of Mother for ad chores.
Agency strategist Phil Graham said, “Like RIF, we don’t believe this is an experience any child in America should be denied and we look forward to helping RIF inspire children across the country.”
For folks of a certain generation, RIF holds near-iconic status thanks to its ubiquitous commercials in the 1970s and early-80s that became part of the fabric of popular culture.
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