The RFP Is Out in New Jersey's Lottery Review

Ad budget projected at $22 million next year

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The New Jersey State Lottery has issued a request for proposals in a review of its creative and media business.

The advertising budget—including media spend and agency fees—is projected at $22 million in the state's next fiscal year, which begins July 1.

The Lottery will hold separate pitches for the creative and media assignments, according to Bill Murray, vp and general counsel for Northstar New Jersey Lottery Group, the outside firm that the state hired last year to help manage the Lottery.

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