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In the interactive world, we have a discipline called User Experience, or UX for short.
We’ve got a whole department of people that thinks about it. It’s the first phase of many online projects and it’s a part of every interactive RFP that any company receives. It’s kind of a big deal in the online universe.
You may have heard of this. Or perhaps you’ve heard of Information Architecture (IA), Experience Design (XD) and/or User Interface Design (UI), terms sometimes used interchangeably with UX.
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