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Retailers are responding to the growing appetite for online videos by adding them to their Web sites to both differentiate themselves from competitors as well as to keep up with what consumers expect from their online shopping experience.
The top 50 U.S. online retailers that offer videos jumped 378 percent in 2009 over the year before, according to a Forrester Research study, “Online Retailers’ Adoption of Online Video Content Is Ahead of Consumers’ Preferences,” published in November 2009.
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