Reebok Names a New Lead Creative Shop

Venables Bell succeeds DDB

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Venables Bell & Partners has prevailed in Reebok's global creative review.

As lead agency on the brand, the San Francisco-based shop succeeds DDB. Reebok spends an estimated $50-60 million in media globally each year.

Yan Martin, head of global brand marketing at Reebok, said in a statement that Venables Bell "demonstrated a deep understanding of our brand purpose and culture and developed thinking and creative that excited everyone involved in the process."

Sources previously identified the other finalists as Goodby, Silverstein & Partners and Mother.

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