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Red Lobster, a unit of Darden Restaurants, has confirmed a review of creative and media planning duties on its brand. The incumbent, independent The Richards Group, is not defending.
Red Lobster’s major media spending totaled more than $115 million last year, roughly the same as in 2008, according to Nielsen. Those figures don’t include online spending.
The client is using Boston consultancy Pile + Co. to manage the search, which is expected to conclude in the summer, a representative said.
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